Author • Speaker • Senior Lecturer
Olga
Mitterfellner
Exploring ethical luxury, sustainability and global cultural change through fashion systems, marketing and education.
About
Fashion systems, ethics and cultural transformation.
Olga Mitterfellner is an author, speaker and fashion systems strategist whose work explores ethical luxury, sustainability and global cultural change. Through research, writing and education, she examines how fashion marketing, communications and systems thinking can contribute to a more responsible industry.
Framework & Ideas
A systems perspective on fashion.
Olga’s work explores fashion as an interconnected system, bringing together ethics, sustainability, luxury, communication and global cultural transformation.
Media
Book launch at the RSA House
Books & Publications
Selected books and publications.
2026
De Gruyter Handbook of Fashion Marketing
As a collective volume, the handbook offers a truly multipolar and balanced overview of fashion marketing, covering a field of opportunities and tensions across global markets, generation studies, culture and subculture, luxury, ultrafast fashion, celebrity marketing, digital progress, ownership, law, and many more.
2024
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Edited handbook exploring contemporary fashion marketing, systems thinking and global transformation.
2019
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry
Examining aesthetics, ethics and identity in fashion education through literary frameworks.
2023
Luxury Fashion Brand Management: Unifying Fashion with Sustainability
Modern perspectives on fashion communication, ethics, branding and sustainability.
Selected Reviews
Academic endorsements.
“This book shows that to be a fashion lover and maintain an activist's heart are not mutually exclusive. The globally-minded concept speaks to an all-too-rare approach to fashion education for the student or professional. It has become commonplace to relate social responsibility to sustainability in the supply chain, but ethics plays a crucial role throughout the entire fashion industry. Olga's chapters blend history and modern practices in marketing to create a better understanding and support progressive change.”
Monika Sklar
Associate Professor and Director/Curator of the Historic Clothing and Textiles Collection, UGA, USA
“This impressive book has a refreshing look at the fundamentals of theory and practice coupled with the past and present developments of Fashion Marketing. Students and practitioners will learn, explore, and re-evaluate the industry as Olga Mitterfellner has expertly added a much-needed dialog on ethics in marketing, prompting us to think and work responsibly.”
Ilan Alon
Professor & Dean of the School of Economics, The College of Management Academic Studies, Rishon LeZion, Israel
Contact
Get in touch.
For speaking engagements, academic collaborations, research inquiries or professional opportunities.